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Éditeurs
Lannoo
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Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
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You can't sit still. You don't like unannounced visitors. You always triple-check if the lights are out. But you also see details that no-one else notices. You're always coming up with surprising solutions. You can focus intensely for hours at a stretch. Usually without realising it, many people lie somewhere on the spectrum of a neurodivergent condition. We often tend to focus on the many downsides of neurodivergent conditions such as AD(H)D, ASD, dyslexia and OCD. This book takes a different approach by looking in depth at the special talents that go hand in hand with these conditions. Whether you already have a diagnosis or simply feel you're somewhere on the neuroatypical spectrum, one thing is certain: once you've identified your unique talents, you'll be able to make more focused choices in your life and work. You'll discover which jobs best showcase your talents, which colleagues complement your personality, and which environments and corporate cultures are right for you.
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Companies face increasingly turbulent times. To what extent are the traditional strategy models still relevant to deal with this new environment? This new book presents how to analyze turbulent environments, how to build new strategies, and how to implement them. Through many case studies managers of large and smaller companies can learn how to successfully react to fundamental change. It covers these topics: 1. What is turbulence: disruption vs. disturbance. 2. Corporate foresight/sensing turbulence (incl. scenario analysis) 3. Choosing the right turbulence strategy 4. Implementing turbulence strategies.
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In Why Now? Michael Humblet teaches you how to create the right pitch to maximize your impact and speed up the conversion of prospects into customers. Learn how to tailor sales and closing techniques to the needs of your prospects to formulate the ultimate sales pitch. Humblet's phone rings: 'Michael, people are interested in our product, and we write scores of offers but take-up is poor. What are we doing wrong?' Humblet's reply is invariably: 'Why should a customer buy from you today? Why now?' Sales pitches will fail if this fundamental issue is not addressed, a problem Humblet encounters in 90% of his client companies. They know how to identify prospects, but they do not have a compeling story, tailored to individual prospects. Humblet's clients want to know how to speed up the sales process and close more deals. Humblet tells you how in Why Now? Having optimised more than 500 sales pitches, in Why Now? Humblet shares the five elements needed to turn prospects into customers. With case studies and before and after examples, Why Now? gives you a blueprint for how to best describe your offer in a sales pitch, website, brochure or sales offer and gives you proven tools to close deals. You will learn how to create the ultimate sales flow. It's closing time!
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Janice has been through rough times in her life. She got caught in the lifestyle which every young girl or woman can relate to. Experience is the best teacher. Being involved in Molestation, Abuse, Cheating, and the hustle, she found herself in a ruff situation over and over again, and this time she did not know how to get out it. Having a child at a very young age with a guy she only knew for a couple of months have turned her life around, but with mom Vicky, and Carmen to help, it all worked out for the best. Living a fast lifestyle, becoming a woman meeting a guy name Tommy, who took care of her in a time of need. Janice got back in touch with Desmond her teenage love, her life changed, not only being destroyed outside, but it broke her inside. Desmond told her what to do, and what not to do and she had no where to run to, the abuse did not stop. Janice was in this unhealthy relationship for six years, until she got fed up, and said enough was enough. She finally let him go but the only thing that saved her life was Desmond getting locked up in jail for three years. Prepare yourself on a journey, and read the process of what happened along the way. Raheme was patiently waiting for Janice. He fell in love with her the first time he met her. Janice was still in a love with Desmond. She finally gave in to Raheme and he was the perfect man for her. Will he put up with her drama and stay with his family, or will he stand up to Desmond? Desmond who is still incarcerated will be released soon.
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This Big Book helps you make design decisions for shops. With the advent of e-commerce, the role that physical stores played changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high. This book provides the necessary knowledge to design the store for the future. It provides a complete overview of background and research on the necessary tools, to reflections on the challenges of the future.
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Digital at Heart
Stijn Viaene, Ignace Decroix, Karlien Vanderheyden
- Lannoo
- 7 Janvier 2025
- 9789401487740
How to create a successful company-wide digital transformation? Bring all the employees on board. The much-needed digital transformation that organizations and companies have to make often causes tension and uncertainty for many. Besides finding the latest technologies and applying them, it is equally important to streamline internal processes and move the organization to adapt to these new ways of working and thinking. Success largely depends on the willingness of all employees to participate. This book teaches how to place people first in a digital transformation process. It shows how to look at the relationship between people and technology and help everyone get on board.
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Henk van Rensbergen is a Boeing 787 pilot who flies around the globe. While his crew rests at the swimming pool, he goes out to explore abandoned places in our world. From the breakaway state of Abkhazia, a floating warship cemetery in France, a forgotten love hotel in Japan to an abandoned rail depot in Detroit, van Rensbergen searches for the beauty of their desolation and pinpoints the richness of their decay. Van Rensbergen is a pioneering urban explorer. His Abandoned Places photo books (1, 2, 3 and The Photographer's Selection) have been highly successful. This complete revised edition shows his most iconic photos of the past 25 years, including new unpublished material and anecdotes.
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Disruptive Workplaces offers a fresh perspective on facility management (FM) and the design of workplaces, adapted to the rapid changes of our times. This book presents a practical, step-by-step approach for creating a sustainable and future-proof work environment. Whether you are a facility manager, HR manager, chief happiness officer, or a member of the management team, you will find relatable international examples and gain valuable tips & tricks. With an easy-to-follow plan, the book guides you towards effective change.
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Creative and hands-on approach to sustainability
Packed with practical insights
Featuring inspiring stories from national and international pioneers
How do you create a unifying future narrative for your organisation? In an era of growing awareness regarding biodiversity, climate, and new guidelines such as ESG, sustainability is transforming our society. Stefaan Vandist draws inspiration from groundbreaking examples where the intersection of science, technology, and creativity converge.
His mission? To encourage organisations to 'Provotype': construct future scenarios with softness, making them visible and tangible to elicit significant engagement. Discover how this approach stimulates impactful innovation and turn this book into your toolbox for a more sustainable and connected future. -
Instagram est plus populaire que jamais. Chaque jour, la moitié du monde poste en moyenne 80 millions de nouvelles photos sur ce réseau social. Insta Grammar en fait une sélection.
Dans City, vous découvrirez les photos et les panoramas les plus originaux capturés dans les villes du monde entier. Le tout réuni dans un sympathique petit livre. Un vrai bijou !
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Instagram est plus populaire que jamais. Chaque jour, la moitié du monde poste en moyenne 80 millions de nouvelles photos sur ce réseau social. Insta Grammar en fait une sélection.
Nordic vous emmène dans le Grand Nord à travers de magnifiques photos. Le tout réuni dans un sympathique petit livre. Un vrai bijou !
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Instagram est plus populaire que jamais. Chaque jour, la moitié du monde poste en moyenne 80 millions de nouvelles photos sur ce réseau social.Insta Grammar en fait une sélection.
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Can a company be a source of meaning?
How can we transform meaningless jobs into personally fulfilling jobs?
Is it worthwhile for a company to invest in personal purpose?
One out of every three employees regards his or her job as being completely pointless. Yet all of us - employers, employees and consumers - yearn for purpose in our lives. Our economy is searching for meaning. The key question is how companies can play a role in this.
Check-In shows how a meaningful economy is not achieved through fine words and expensive mission statements, but through personal experience. Meaningful work requires a personal check-in on the what, who and why of organisations.
Based on research into what makes life and work meaningful, Jochanan Eynikel offers us a number of building blocks and methodical steps that can help companies to enhance their spiritual capital. The check-ins by entrepreneurs and CEOs give concrete shape and form to his method.
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Inside the writing rooms of the greatest authors Where did Connie Palmen write Whatever You Say, Midas Dekkers The Way of All Flesh and Herman Brusselmans Fear of Water During Drowning? Writing rooms provides the answer through text and image, and allows readers a glimpse of the working environments of forty-five of the most illustrious names in Dutch and Flemish literature. Surprising, poetic, bibliophilic and occasionally demystifying... a literary photography book.
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When it comes to foreign visitors or artists, North Korea must be the most restrictive country in the world. Nevertheless, Carl De Keyzer managed to cross the entire country in 42 days, divided into three journeys. In his latest book, Magnum photographer Carl De Keyzer points his lens at North Korea, officially the Democratic People's Republic of Korea, the last communist state in the world from an ideological, political and cultural perspective.
De Keyzer is one of very few photographers who get almost-unlimited access to the country. He photographed more than 200 different locations, many of which had never been captured on camera before. The 250 photos that form his 'Grand Tour' - taken on marches, at the shooting range, in the subway and in family homes - are a testament to this country's uniqueness.
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Mothmeister is the nonstop morphing alter ego of two artistic soulmates based in Belgium, home of surrealism. In their eerie Post-Mortem Fairy Tales, they portray a series of masked, grotesque characters - often accompanied by startling stuffed animals and a variety of curiosa from their private collection.
Just like in the Victorian era, when deceased loved ones were photographed as a memento for grieving relatives, Mothmeister immortalizes animals in a weird and wonderful fairy-tale world.
In addition to the numerous eccentric portraits in this book, Mothmeister also reveals a unique look behind the mask: from the duo's intriguing adventures in the world's most abandoned places to their untamed passion for taxidermy, masks and fascinating on-the-road images, exposing their quenchless Wanderlust.