Generation alpha in beta (édition en anglais)
Maarten Leyts
À propos
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Événements
Détails produits
Rayons : Arts et spectacles > Généralités sur l'art > Histoire de l'art > Art contemporain
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Auteur(s)
Maarten Leyts
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Éditeur
Lannoo
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Distributeur
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Date de parution
05/12/2023
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EAN
9789401463799
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Disponibilité
Disponible
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Nombre de pages
200 Pages
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Longueur
21.5 cm
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Largeur
13.5 cm
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Poids
601 g
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Support principal
Grand format
Infos supplémentaires : Broché
